The Royal Cellar Price

Founder’s Launch Price — Direct from the Royal Cellar

Under the patronage of HRH Prince Vusizwe Dlamini · Royal Principal

African Royal Wines

The Royal Cellar Price List

The Royal Cellar Price is the benchmark of African Royal Wines' value as a Royal Luxury Endorsement Brand. Anchored in the heritage of the Zulu Kingdom and under the patronage of HRH Prince Vusizwe Dlamini, every price communicates provenance, cultural authority, and excellence.

Below is our complete Founder’s Launch Price — the direct price
from the Royal Cellar to you.

Complete Royal Cellar Price List

Wine	Single bottle	2 bottles	6 bottles	12 bottles
Golden Horn – Granite Red Red	R135	R270	R810	R1,620
Golden Horn – Granite White White	R135	R270	R810	R1,620
African Fusion – Sauvignon Blanc White	R242	R484	R1,452	R2,904
Malaika – Chardonnay White	R401	R802	R2,406	R4,812
Dogon Dynasty – Syrah Red	R482	R964	R2,892	R5,784
Kingdom's Pride – Cabernet Sauvignon Red	R482	R964	R2,892	R5,784

Single-price policy: The per-bottle price is identical whether you purchase one bottle or twelve. Royal excellence does not diminish in quantity — we do not offer bulk discounts.

WHY THE ROYAL CELLAR PRICE MATTERS

African Royal Wines is not only a premium wine brand. It is a Royal Luxury Endorsement Brand, anchored in the heritage of the Zulu Kingdom, under the patronage of HRH Prince Vusizwe Dlamini. The Royal Cellar Price communicates provenance, cultural authority, and excellence. Even at Founder's Launch Price, we hold the floor of dignity for the brand. We discount once to introduce — never to devalue.

Why the Royal Cellar Price Matters

Four principles that define our pricing philosophy and protect the integrity of the Royal brand.

Royal Luxury Positioning

African Royal Wines is a Royal Luxury Endorsement Brand anchored in the heritage of the Zulu Kingdom. The Royal Cellar Price communicates provenance, cultural authority, and excellence.

Retail & Hospitality Partners

Restaurants and hotels can represent us with confidence and healthy margin. A restaurant listing Kingdom's Pride at R750–R850 honours the brand — their markup covers service and experience, not brand inflation.

Pricing Policy & Standards

African Royal Holdings sets its own Royal Cellar Price for direct sales and a Recommended Retail Price to trade partners — maintaining consistent brand value across all channels.

Price Integrity = Brand Integrity

We do not offer bulk discounts. A collector buying 12 bottles pays the same per-bottle rate as a restaurant. That consistency separates luxury from commodity.

The Royal Brand Promise

"Our heritage is our wealth. Our unity is our strength. Our excellence is our future."

~ HRH PRINCE VUSIZWE DLAMINI ~
Executive Director: Royal Principal · African Royal Wines

To acquire from the Royal Cellar is to participate in Heritage
Commerce — investing in unity, humanity, and African excellence,
and supporting agri-industrial development, job creation, and
cultural dignity in partnership with Provincial Houses of
Traditional Leaders, the Ingonyama Trust, and local communities.

Every bottle is bottled under royal patronage. Every case funds a legacy.

HERITAGE COMMERCE

Every Purchase Funds a Legacy

You are not just buying wine. You are investing in unity, humanity, and African excellence — supporting agri-industrial development, job creation, and cultural dignity in partnership with Provincial Houses of Traditional Leaders, the Ingonyama Trust, and local communities across South Africa.